2013
A change from the years in past, we decided to take a sentimental approach to the them but maintain the underlying ICD-10 them from 2012. We wanted to communicate our focus on putting our customers first. The card is designed with a teaser fold, then when opened it shows the complete message.
![holiday-card-2013-front](/images/_colWidth360/holiday-card-2013-front.jpg)
![holiday-card-2013-inside](/images/_colWidth360/holiday-card-2013-inside.jpg)
2012
In 2012, healthcare set its sights on ICD-10, a major change in how medical practices will code their charges. We used this holiday card to take the opportunity to use the fact that the ICD-10 code set was significantly larger than ICD-9.
![holiday-card-2012-front](/images/_colWidth750/holiday-card-2012-front.jpg)
![holiday-card-2012-inside-left](/images/_colWidth750/holiday-card-2012-inside-left.jpg)
![holiday-card-2012-inside-right](/images/_colWidth750/holiday-card-2012-inside-right.jpg)
![holiday-card-2012-back](/images/_colWidth750/holiday-card-2012-back.jpg)
![holiday-card-2012-envelope](/images/_colWidth750/holiday-card-2012-envelope.jpg)
2011
This year in healthcare was all about a government incentive program termed Meaningful Use of an EHR. We decided to create a card themed around "Meaningful Use of a Fruitcake". The program was also designed to introduce our Facebook page and get our customers to like and comment on it. We also introduced an email version.
![holiday-card-2011-front](/images/_colWidth360/holiday-card-2011-front.jpg)
![holiday-card-2011-inside](/images/_colWidth360/holiday-card-2011-inside.jpg)
![holiday-card-2011-detail](/images/_colWidth750/holiday-card-2011-detail.png)
2010 holiday card
This holiday card took the same shape as 2009 but we keyed off a code about burned larynx.
![holiday-card-2010-front](/images/_colWidth360/holiday-card-2010-front.png)
![holiday-card-2010-inside](/images/_colWidth360/holiday-card-2010-inside.png)
2009 holiday card
A co-worker wrote the copy and I art directed, designed and typeset the card. The billing code we played off of was about back strains.
![holiday-card-2009-front](/images/_colWidth360/holiday-card-2009-front.png)
![holiday-card-2009-inside](/images/_colWidth360/holiday-card-2009-inside.png)