ADP + AdvancedMD identity

After the acquisition by ADP, AdvancedMD wanted to leverage both the ADP brand and maintain an identity within the healthcare space. The logo work also set a precedence for business unit adaptations.


The process always begins by exploring multiple typeset options. Directly limited to the new corporate fonts supplied by ADP.

adp-advancedmd-logotype-presentation page-3

Logo type structure

adp-advancedmd-logotype-presentation page-8


adp-advancedmd-logotype-presentation page-5


adp-advancedmd-logotype-presentation page-6
adp-advancedmd-logotype-presentation page-7