Typesetting
The process always begins by exploring multiple typeset options. Directly limited to the new corporate fonts supplied by ADP.
![adp-advancedmd-logotype-presentation page-3](/images/_colWidth750/adp-advancedmd-logotype-presentation_page-3.jpg)
Logo type structure
![adp-advancedmd-logotype-presentation page-8](/images/_colWidth750/adp-advancedmd-logotype-presentation_page-8.jpg)
Color
![adp-advancedmd-logotype-presentation page-5](/images/_colWidth750/adp-advancedmd-logotype-presentation_page-5.jpg)
Variations
![adp-advancedmd-logotype-presentation page-6](/images/_colWidth750/adp-advancedmd-logotype-presentation_page-6.jpg)
![adp-advancedmd-logotype-presentation page-7](/images/_colWidth750/adp-advancedmd-logotype-presentation_page-7.jpg)
After the acquisition by ADP, AdvancedMD wanted to leverage both the ADP brand and maintain an identity within the healthcare space. The logo work also set a precedence for business unit adaptations.
The process always begins by exploring multiple typeset options. Directly limited to the new corporate fonts supplied by ADP.