Marketing Strategy, Sitemap & User Flow
I created a sitemap to illustrate the user touch points and system actions.
To capture the interest of customers in that new market. The original scope was to create a single landing page that captured all the personal information up front for a sample sheet of nails.
To improve the capture rate, I suggested that we divide the experience into primary and secondary actions. 1. Sign up to be notified when they officially launch, capturing at minimum an email. 2. Get a Free sample sheet of nails by providing a mailing address.
This strategy proved successful capturing just shy of 100k emails during the pre-launch phase.